We are a group of 20-somethings who believe that the written word has life. It can breathe. It can run. It can fly. When mixed with a cup of hot chocolate, it can cure Sunday afternoon boredom much better than television ever can...

We believe that libraries should be places of adventure and not of silence. A place where boa constrictors eat annoying elephants. Where beautiful women grow wings and fly away. Where little wizards fight dark lords. Where little wizards fall in love with other little wizards...

Our story started with a Sunday afternoon whine about how Chennai has very few libraries. Unjustly few. Unacceptably few.

Over the next ten months we researched the problem and looked for possible solutions. We discussed options with our former teachers at IIT Madras and at the Wharton Business School. We saved as much money as possible from our MNC jobs at Unilever, BCG and Infosys.

We broke a coconut.
We started iloveread.in

E-Mail us:
    contact@iloveread.in
    amrutash@gmail.com

Call us:
    +91 9940668512

Send us a nice handwritten letter:
Or, visit our office:
    Life Online,
    411, c/o C-TIDES,
    DoMS, IIT Madras
    Chennai 600036,
    India